Former Peach directors launch new venture

Two former directors of Peach Pubs have opened The Wildmoor Oak in Bromsgrove, marking the launch of their new business Makers of Hospitality.

Bex Wilkins (middle) and Sarah Robinson (right), who previously held marketing and pub director roles at Peach, have partnered with head chef Peter Jackson (left) from Michelin-starred Carters of Moseley in Birmingham to open gastropub The Wildmoor Oak. 

The pub is the first of five the business plans to open in the area in the next 10 years, as it grows towards its target of becoming a £5m business in that timeframe. 

After an 18-month closure, The Wildmoor Oak underwent a £500,000 investment by Star Pubs to refurbish the building throughout.

"When we learned the site was under redevelopment, we immediately knew it was one for us," says Wilkins. "We were in the process of setting up Makers of Hospitality and searching for our first pub. We’re local to the area – I grew up in Bromsgrove – and knew that the area was missing a place to find seasonal food and good drinks with great hospitality. That is our focus – real hospitality and restaurant standard food in the setting of a proper yet easy-going pub."

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