Serve up crowd pleasers with Hellmann’s Mayonnaise

Hellmann’s are proud and excited to be an official partner to the UEFA Euro 2024™ tournament this year. This major cultural event is a brilliant opportunity for your pub or bar to boost food sales as footfall increases. Why let drinks enjoy all the action? ​​

Every major football event brings not only excitement on the pitch but also a surge in sales and foot traffic for pubs and bars. While drinks often take centre stage, the Euros 2024 present a unique opportunity to elevate your menu offering.​​

In recent years, sharing and small plates have become increasingly popular, giving customers the opportunity to sample different food options without committing to a full meal. This is perfect for the Euros where fans are looking for quick and tasty bites to accompany the action.​​

45% of consumers purposefully order small or share plates so they can try something different[1], they are easier for the kitchen to prepare and match major sporting events perfectly as customers flock for a drink to watch the game. ​​

To help operators make the most of this busy period, Hellmann’s have curated a UEFA Euro 2024™ themed recipe guide so you can impress your customers with delicious and innovative small plates linked to major teams in the tournament.​​

The perfect opportunity for customers to try something new, and one that perfectly complements the game! So, grab your free guide and team up with Hellmann’s to elevate your bite-sized game this football season.​​​

Download the recipe guide here.

[1] CGA by Nielsen IQ, Food Insights, Aug 2023​