REAL teams up with Colman's Mustard

Colman’s has partnered with REAL to relaunch its Ham & Mustard Crisps.

Colman’s, the famous mustard brand, has partnered with premium hand cooked crisp brand REAL to relaunch its Ham & Mustard Crisps.

Available exclusively in the pub, bar and foodservice channels from April, the REAL Ham & Colman’s Mustard Crisps pack a distinctive Colman’s flavour punch and is set to be the perfect pairing to a drink, whether that be a pint, a chilled cola, or a sandwich.

With expected sales of over 1.5m packs a year, REAL Ham & Colman’s Mustard Crisps is a huge opportunity for more people to enjoy Colman’s in a different way, whether they are existing fans or new to the famous condiment.

A welcome addition 

"REAL Crisps have always stood out for their distinctive, punchy flavours tailored for food service," says Matt Smith, marketing director at REAL Crisps. "Our new Ham & Colman’s Mustard takes this to a new level with a full-on flavour that is the perfect partner for a drink or sandwich."

The new REAL Ham & Colman’s Mustard Hand Cooked Crisps will be available to purchase from 1 April 2024.

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