Access Hospitality buys Wireless Social
The acquisition of Wireless Social brings further breadth to Access Hospitality’s technology portfolio.
A leading provider of pub and bar guest Wi-Fi across the UK has been acquired by Access Hospitality.
The acquisition of Wireless Social brings further breadth to Access Hospitality’s technology portfolio, which provides IT solutions for guest booking, EPoS, table management, marketing, procurement, facilities management, training and hotel PMS.
Around 60% of guest data held by hospitality venues is sourced via the guest Wi-Fi. Wireless Social has worked with over 600 multi-site operators and last year saw 50m logins across 7,500 venues.
Access Hospitality says that the integration of Wireless Social technology with its own solutions will offer customers further insight and understanding of guest demographics, such as the tracking of ordering, time spent in the venue and frequency of visits.
It will also enhance operators’ ability to target and personalise loyalty offers by engaging with customers on a real-time basis.
"This new partnership will open up many new doors for existing customers of both companies, as we blend our collective expertise to deliver even more cutting-edge tech solutions to market," says Julian Ross, founder and CEO of Wireless Social. "Our passionate and hard-working team, for whom I’m extremely grateful and excited, will also be rewarded with the career development opportunities and benefits that being part of one of the largest software companies in the world will bring."