Greene King donates to Natasha Allergy Research Foundation

Greene King has announced a new partnership with The Natasha Allergy Research Foundation, the research project launched by the parents of Natasha Ednan-Laperouse, the 15-year-old who died from a severe allergic food reaction in 2016. 

The Natasha Allergy Research Foundation is focusing on medical research, law and policies, and educating and raising allergy awareness to bring about positive change for people with food allergies. 

Greene King has pledged a six-figure sum spread over three years to the project, which will contribute towards medical research looking at causes and developing ways to prevent and treat allergic disease.

Successful medical research could be a welcome relief for many pub customers who have to be allergy-aware every time they eat for fear of an adverse allergic reaction.

"This is a really important partnership to be supporting the Foundation in what will be life-changing research for millions," says Greene King chief executive Nick Mackenzie. "It will make a difference for people with, or affected by, food allergies. We serve meals to customers every day in our pubs and have strong procedures and menu information about food allergens in place to help protect them but this research is crucial to help us reach a time when everyone can eat at home or in a pub without the fear of an allergic reaction."

The Natasha Allergy Research Foundation was set up by Tanya and Nadim Ednan-Laperouse (pictured) following the death of their daughter Natasha after she ate an unlabelled high street-bought sandwich that contained sesame seeds. Her parents successfully campaigned for Natasha’s Law, which came into effect in 2021, requiring all food outlets to provide full ingredients lists with clear allergen labelling on food pre-packed for direct sale.  

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