Star Pubs launches Coronation support kits
Star Pubs & Bars has invested over £60,000 in marketing support for the King’s Coronation.
Two months ahead of the King’s Coronation, research carried out on behalf of Star Pubs & Bars has revealed that 75% of pubgoers interested in the event are open to celebrating it with the on-trade, while 71% of those not intending to watch the Coronation are open to visiting a pub over the weekend.
With three bank holidays and the King’s Coronation taking place in May, Star Pubs & Bars is launching £60,000 worth of free Coronation Day marketing materials to help licensees create atmosphere, drive footfall and boost sales. It is also offering 60% off personalised bank holiday point-of sale through its POS ordering platform with the first 100 pubs to order receiving free bunting.
The personalised bank holiday packs feature bunting, a choice of poster and tent card designs that can be reused for different bank holidays.
Nothing says 'King's Coronation' like union jack bunting (Image: Edson Rosas/Unsplash)
The free kits, worth £50 each, will include everything a pub needs to decorate for the occasion including, a Grenadier Guard standee cut out for customers to take a selfie photo alongside. There will also be tips on maximising the weekend, including recommendations on the best products and perfect serves.
Cathy Olver, retail marketing director for Star Pubs, comments: "Sunday was the best trading day of last year’s early May bank holiday weekend, accounting for over 50% of the weekend uplift.
"However, with the Coronation taking place on the Saturday, our research has revealed that Saturday day and evening will be the key trading times this year, followed by Friday evening. Trade will be further boosted by the extension of opening hours to 1am over the weekend. In addition, almost a quarter (23%) of pubgoers are anticipating visiting the pub more than once during the weekend."
Pete Marshall, landlord of The King’s Arms in Bexleyheath, says: "We will be celebrating the Coronation with the nation locally and having a lot of fun along the way. Over the four-day weekend, there will be plenty of music and barbecues with different activities for families and adults and a sprinkling of national pride."
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