Schweppes launches festive campaign and support for licensees
Schweppes has announced the return of its Christmas marketing campaign.
Schweppes has announced the return of its multi-million-pound Christmas marketing campaign.
The campaign will provide Christmas mixed drink inspiration through its advertising, PR and social media. Serves include the Raspberry Mule, which includes Schweppe Tonic, gin, Chambord, lime juice and a slice of orange; and the Jolly Gin Collins, which includes Schweppes Tonic, gin, fresh lime juice, Cointreau and a lime wedge.
The festive campaign will run across TV, video-on-demand, out-of-home advertising and social media, as well as a PR programme which includes partnerships with mixology influencers.
Venues can bring these drink serves to life in outlets and online with free Schweppes POS materials and digital assets from the trade website my.CCEP.com, alongside a Menu Generator tool to design and create menus.
“Offering a special experience that people can justify going out for is key – now, more than ever," says Pat Humphries, on-premise associate director at CCEP. "Three in five consumers enjoy looking for a new drink to try when they go out – and that’s where our new Schweppes festive serves come in. Quick and simple to serve during busy times, they feature the renowned Schweppes bubbles that the brand is famous for.”