McCormick partners with DJ BBQ to Showcase Flavour of Schwartz Seasonings
To help chefs elevate their vegan offering throughout January and beyond, McCormick has partnered with Christian Stevenson (aka DJ BBQ) to launch a six-part video series, showcasing plant-based recipes developed with flavour at heart.
The social media campaign, which landed on Monday, sees DJ BBQ, create six vegan dishes using Schwartz’s seasonings range, including Sriracha, Blackened Cajun and Italian, known for adding real depth of flavour to any dish.
Catering for the breakfast, brunch, lunch and dinner occasions, each dish is focused on the need for unique and tasty vegan options which are operationally simple for chefs to implement. Alongside the recipes, DJ BBQ also shares his tips and tricks when it comes to elevating plant-based cuisine.
With the latest research showing that vegan and vegetarian claims have been growing year on year since 2019¹ (alongside the demand for plant-based alternatives), the vegan opportunity now goes far beyond Veganuary and these dishes have been developed to help chefs to upgrade their plant-based offering throughout the year.
¹Lumina Intelligence Menu & Food Trends 2021 Report