Promoted: Maximise spend in your venue over the festive season with Coca-Cola

Coca-Cola’s Hero the Driver campaign is back to support up to 9,500 venues over the Christmas period. 

The campaign celebrates designated drivers as the unsung heroes of seasonal celebrations by offering a free second drink when they purchase a Coca-Cola Original Taste, Coca-Cola Zero Sugar or Diet Coke. 

By keeping designated drivers happy, the promotion is designed to increase the overall dwell time and spend of small groups visiting licensed venues during the festive season.  

Licensees can request free activation kits through My.CCEP.com and the CCEP field sales team, complete with an iconic Coca-Cola Christmas Truck with LED lights, A4 posters, window stickers, free stock* and more. 

The initiative is being supported by a PR and social media campaign, and from 1st December, consumers will be able to find participating outlets through a venue finder website.

Colas are the no. 1 soft drink in the on-trade at Christmas, accounting for one in three soft drinks served, and almost half of mixers[1]. The Coca-Cola range is ideally placed to cater for consumers looking for colas this Christmas, holding a 60% share of the category[1].

*While stocks last. Other product offers available through CCEP field sales team

[1] Kantar | Worldpanel Division | Alcovision | On Trade Christmas Occasions = Q4 Special Celebrations, Sociable get togethers and Family Occasions 2019