Wells & Co begins post-pandemic expansion
Wells & Co is working hard to bounce back following a year of uncertainty for the pub and bar industry.
With eight pub launches planed over the next 12-months, Wells & Co is working hard to bounce back and drive sales following a year of uncertainty for the pub and bar industry.
The fifth-generation Bedford-based brewing family is set to expand post-pandemic, starting with the launch of local pub, The Gordon Arms.
As with the rest of the industry, the pub chain has been welcoming guests back into its pubs with fewer restrictions and has told Pub & Bar it is determined to come back stronger than before with a successful expansion post pandemic.
“We recently published that sales in the Wells & Co. estate were down from £53.2m to £38.5m in 2020 as a result of the Covid-19 pandemic, so to be able to expand so soon after full restrictions eased in July reflects a resilient approach to a tough 15 months,” says Shirley Couchman, retail director at Wells & Co (pictured above).
“I joined the main board back in July last year with the aim to continue expanding our managed pub estate to rebuild and grow our way out of the Covid-19 crisis. The future is looking promising, but we’re especially excited to open the doors of The Gordon Arms as a local Bedford neighbourhood pub that offers great entertainment and a great place to socialise whilst tucking into delicious food.”
Following a complete refurbishment, The Gordon Arms will reopen its doors this month showcasing a new avant garde beer garden as well as the reopening of on-site music venue, Ent Shed, to keep guests entertained with regular live music.