Over half of Brits think sport best watched at the pub

One in two Brits say there is no substitute for watching sport at the pub when it comes to atmosphere and can’t wait to get back to their local this summer, a survey led by Greene King has found.

Results have revealed that the best place for watching sport is at the pub with the top reasons being a bigger screen, the exciting atmosphere, socialising with fellow sport lovers and six in 10 preferring to drink a pint at the pub as opposed to at home to support the sector.

The survey also revealed that following the prolonged closure of pubs over the past year, people are keen to support their locals, with 30% watching sport in the pub for the first time ever this year; almost one in four who wouldn't usually watch the Euros now will due to the pandemic's effects on 'exciting things to do'; and 28% spending more time in the pub during the Euros in an effort to support local business.

“We’ve missed our customers over the past year, but what better occasion than the European Championships to continue to welcome them back and cheer on our home nations," says Chris Conchie, head of sport at Greene King.

“With a summer of sport on the horizon, you can finally gather your mates, enjoy the pub atmosphere and the refreshing drinks on draught – after all we’ve waited a whole year for this!”

Greene King has also released an exclusive ’24 Nations’ video on social media to support teams in the Euros.

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