Extra £1 tip for every pint sold
Budweiser Brewing Group has announced that it will add £1 to staff tips for every pint of Stella Artois sold.
As part of the on-trade's anticipated reopening, Budweiser Brewing Group has announced that it will add £1 to staff tips for every pint of Stella Artois sold in participating pubs across the UK.
At the heart of the industry turmoil, staff behind the bar have borne the brunt, with salaries impacted, as well as their daily tips, which were excluded from the furlough scheme.
To show its appreciation for the resilient, hard-working hospitality teams across the UK, Stella Tips will raise half a million pounds worth of tips, which will go to pub and bar staff, who’ll expect to receive an average tip of £42.00 each.
“The last year has been an incredibly difficult one for everyone working in the industry, and one many weren’t sure they’d make it through," says Heath Ball, owner of north London’s The Red Lion & Sun. "The sector wants and needs a strong recovery, so it’s fantastic to see the effort and support offered through this Stella Artois campaign.
“Tips are a hugely important part of the job and something my team have had to go without for most of the Covid-19 duration. They’re extremely pleased to see the campaign putting emphasis on staff tips, and handing over such a generous amount.”
The initiative follows on from Budweiser Brewing Group’s Save Pub Life programme, launched as a way to help communities support their local pub during the first set of Covid-19 closures. The campaign encouraged pub goers to purchase gift cards for their local pub which could be spent once doors reopened. Budweiser Brewing Group pledged to match the value, with a total of £1.5m contributed to the sector throughout 2020.