Crazy golf operator takes swing at US

Swingers, the London-based crazy golf club business, has announced its expansion into the US, following sustained success at its two locations in the City of London and West End.

The experience-led operator, co-founded by Matt Grech-Smith (above), will begin its foray across the Pond with openings in Washington, D.C, and New York. Following that will be a robust pipeline of openings supported by $20m funding from Cain International. 

Swingers takes crazy golf and combines it with street food, cocktails, a theatrical setting and live DJs. Its third location will open in Washington D.C.'s Dupont Circle on 11 June, with its fourth location coming shortly after in New York City’s Flatiron District.

"What started out as a five-month pop-up in a London warehouse in 2014 (pictured below) has since grown into two permanent venues in London, and an exciting development pipeline to come," says Grech-Smith. "Having spent a few years getting our blueprint for our immersive, competitive experience right, bringing it to the States was a natural next chapter and one that we think will capture the imagination and sense of fun of D.C. and New York City. We’re thrilled to put a stake in the ground in two of the US’s most influential cities, known for their electric nightlife, diverse culture and prominent hospitality industries."