London Wine Fair to go digital

The organisers of the London Wine Fair have announced that the 2021 show will now take place virtually. 

Given the on-going uncertainty around the Covid-19 pandemic, the decision was made by the organisers in consultation with exhibitors, the Association of Event Organisers and Olympia.  

London Wine Fair 2021 will take place some 14 months since the last live trade tasting of any scale in the UK, at a time when trading conditions are at their most complex for decades. The digital compromise will create a fully immersive event which will allow exhibitors and visitors to engage on a one-to-one basis, in larger groups and across the whole London Wine Fair audience in an attempt to recreate the typical buzz of a live show.

Exhibitors will have a virtual stand, which can feature imagery, tasting notes, news of launches, videos of the winemaking team, virtual winery tours and access to bookable one-on-one meetings. Exhibitors can also send out samples to specific visitors.  

Tickets, which cost £20, will give access to all three days of content and three months of exhibitor listings and sample request opportunities. 

The 2021 London Wine Fair will take place between 17 and 19 May, with further content for the following three months.