Consumers look to takeaways for Valentine's

A quarter of consumers could be planning on ordering a Valentine’s Day takeaway from their local pub next month.

A quarter of consumers could be planning on ordering a Valentine’s Day takeaway from their local pub next month, as lockdown shakes up yet another annual occasion.

According to a poll shared by KAM Media, a further 16% are considering a dine at home meal kit from one of the many hospitality venues currently promoting such offers

One in five consumers intend to make a bigger effort than normal this Valentine’s Day, especially Generation Z and younger Millennials, according to the poll. Despite most people being in lockdown at home, 70% of UK adults are still intending to celebrate the occasion, giving pubs and bars a chance to bring in some essential revenue

Many people have already started planning for 14 February, with nearly a third of UK adults already thinking about how to celebrate Valentine’s, including possible gift options - 13% intend to spend more than usual, rising to 22% of under 35-year-olds.

“Last year, one in five UK adults visited a pub or restaurant to celebrate Valentine’s Day," says Katy Moses, MD at KAM Media. "It’s usually the second highest footfall driving occasion after Mother’s Day and the highest spending. Obviously, this Valentine’s will look very different, but given everything they’ve been through over the last 10 months, consumers are really embracing any excuse to celebrate right now and to make one day seem different from the next. Operators and brands should already be actively communicating their offer as consumers are already researching their options.”