Stonegate app hits one million downloads
Stonegate’s app MiXR has reached 1m downloads since its launch in November 2023.
The UK’s largest pub company has revealed that its app MiXR has reached 1m downloads since its launch in November 2023.
Stonegate's app allows users to discover nearby venues from the company's managed estate, access exclusive deals, skip queues and redeem points for rewards.
Users are offered a free drink when they download the app and register along with a range of seasonal missions and perks from selected partner brands, which can be redeemed at any Stonegate Group venue.
These features have proven effective, driving significant increases in footfall and in-venue sales, while also enabling the pub company to understand guests across all Stonegate formats.
Screen time
Further supporting the app is MiXR’s digital retail screen network, installed in over 500 venues within its first year, making it, according to Stonegate, the biggest retail screen media network in the industry. The screens deliver 6m impressions daily, acting as a point of sale that enhances the in-venue experience through targeted brand messaging and promotional content.
"MiXR is revolutionising the way our venues connect with guests, offering a personalised experience that keeps people returning to our pubs, bars and venues," says David McDowall, CEO at Stonegate Group. "Reaching 1m downloads and 500 venues with screen media coverage at such pace is a testament to the platform’s success and the significant value it brings to both our guests and partner brands."
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