More festive figures, as Incipio celebrates
Like-for-like sales across the Incipio Group were up 66%.
The operator of venues including Pergola on the Wharf, The Libertine and The Prince has reported its strongest ever month of trading for December 2023.
Like-for-like sales across the Incipio Group were up 66% on the same period last year contributing to a record year in sales of £26.4m.
Driven by a combination of an increase in Christmas party bookings, private events and festive activations, Incipio Group has reported an increase of 38% in guest visits compared to the previous year.
The strong like-for-like growth was bolstered by a record-breaking month of corporate and private hires, which alone delivered £1.2m in sales throughout December.
"We are delighted to have finished 2023 with our best ever month as a group," says CEO of Incipio Group Ed Devenport. "The demand for our venues was high throughout the whole of December, testament to the outstanding reasons to visit created by our teams in terms of offering and experience. We also invested significantly in the guest experience and delivery of private hires across the group last year and it is rewarding to see this come to fruition with 66% like-for-like growth in December across our eight venues, culminating in numerous group records being broken and several million plus weeks in terms of sales."
TikTok and ticket sales
As well as an increase in Christmas party bookings and private events, festive events were scheduled on dates less in demand for corporate bookings to maximise reasons to visit in December.
The group saw success through its approach to curating seasonal activations, hosting high energy brunch and late-night concepts and its use of TikTok to reach new audiences.
The final element in the record-breaking December was a sell-out New Year’s Eve across the group, with over £160,000 delivered in ticket sales alone. The strong ticket sales combined with venues at capacity on New Year’s Eve resulted in 31 December 2023 being the best day of sales in the group’s history.
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