Captain Morgan Strawberry Daiquiri available on draught

Diageo is growing its Draught Cocktail offering with the new Captain Morgan Strawberry Daiquiri (10% ABV).

Created with Captain Morgan Spiced Rum, the latest innovation caters to the growing demand of high-quality cocktail serves with the convenience of speed. Available now, Captain Morgan Strawberry Daiquiri joins Diageo’s wider Draught Cocktail portfolio that also includes Smirnoff Passion Fruit Martini Cocktail, Smirnoff Espresso Martini Cocktail and Gordon’s Pink Martini Cocktail.

There has been a surge in cocktail popularity as consumers continue to opt for something different that they can’t replicate at home, and with 62% of consumers believing it is important that pubs to serve cocktails, the opportunity to drive sales is clear.

Celebrating some of the nation’s favourite cocktails, Diageo’s Draught Cocktail system delivers serves in under 10 seconds and is capable of making six cocktails in the same time it can take to make one by hand.

“As consumers look for consistency, quality and speed of service, expanding our range by adding an on-trend, rum-based spirit drink cocktail was a logical step," says Catharina von Franck, commercial director, on-trade at Diageo. "It’s important that we help our customers offer choice and provide quality Draught Cocktail variants that appeal to their consumers. When it comes to quality, we also know people tend to navigate towards brands they know and trust – something that we are able to provide – and research has shown that the brand of spirit is important to 72% of consumers when selecting premix cocktails. Perfect for being enjoyed together, we look forward to seeing how Captain Morgan Strawberry Daiquiri is enjoyed by customers.”

Operators can discover more about what Draught Cocktails involve and register their interest in a free installation here.

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