PROMOTED: Thatchers Zero – The alcohol-free cider
All the taste that every pub and bar should have in their fridge
As the hospitality industry anticipates re-opening its doors, now’s the time to take a look at the growing trends in the market, and review your drinks range to make sure it’s ready for when your customers return. And ensuring a low/no alcohol selection that meets the discerning demands of your customers, should be on your list.
Why? At least 2/3 of UK adults have tried a low/no product, according to a recent YouGov and Portman Group study. And with the same research suggesting that people who drink low/no alcohol products also drink alcohol, all the indications are that the low/no category is here to stay. According to Nielsen data quoted in the same study, retail sales of low/no products grew 506% between 2014 and 2020, including a 30% year on year increase from 2019-20.
Thatchers Cider has been a part of that, in fact its new Thatchers Zero, launched in January 2020, has seen more volume growth than any other low/no apple cider. That popularity means it’s the alcohol-free cider you should be stocking in your fridge.
Over the last twelve months, Thatchers Zero has gained acclaim and has been welcomed by consumers - an alcohol-free cider that retains the taste and character of a true cider and is a pleasure to drink. It was recognised as the Best Low/No cider in the Imbibe Awards, and gained a Taste of the West Gold medal.
With the launch of Thatchers Zero, Thatchers wanted to straight away bust a myth. And that was that low/no drinks just didn’t have the quality of their alcoholic counterparts.
Rob Sandall, On Trade Director at Thatchers puts that myth to bed. “With the introduction of Zero, we’re changing perceptions of low and no alcohol cider. Zero took our cidermakers two years to develop creating their own special fermentation process, ensuring it hit the mark on flavour, depth and appearance. Make no mistake, Zero looks like cider and tastes like cider – without the alcohol.”
With a beautifully bright, golden appearance, crisp, medium dry taste, and fruity aroma, 0.0% Zero is blended using a selection of Thatchers favourite bittersweet apple varieties, traditional and modern apples creating a refreshing drink with body, smoothness and character.
Now stocked widely in the off-trade, your customers will be asking for Thatchers Zero by name when your doors are once again open. So with the low/no category here to stay, now is the time to review your range and add the award winning Thatchers Zero to your fridge.
Rob continues, “Thatchers Zero really enhances the range of no and low alcohol drinks, and by including it in your range can really add value and drive incremental sales, whether over the bar, or served alongside food. It’s the alcohol-free cider every pub and bar should have in their fridge this summer.
“As a premium cider Zero fits really well into our wider range and it’s great to have an alcohol-free option that fully delivers on taste. This is such an innovative cider that we’re all at Myrtle Farm really proud of, bringing drinkers what they’re asking for, whether those wanting to moderate or drive home, or simply enjoy a new drink.”
Like all Thatchers ciders, Zero is suitable for vegetarians, vegans and is gluten free.
Stock Zero now by asking your regular supplier, or contact Thatchers direct on 01934 827408
https://www.thatcherscider.co.uk/brands-to-stock/
