Whitbread introduces alcohol-free cocktails
Whitbread has partnered with Strykk, the non-alcoholic spirits brand.
Whitbread, the operator of Beefeater, Cookhouse + Pub and Brewers Fayre, has partnered with Strykk, the non-alcoholic spirits brand, to introduce alcohol-free cocktails to its customers nationwide.
From late September, Strykk cocktails will be listed on the menu in 193 sites across its two steakhouse brands, Beefeater and Bar + Block.
Whitbread is the first national on-trade account to introduce Strykk cocktails and is listing three serves, including Not Vanilla Vodka Pornstar, Not Vanilla Vodka Espresso Martini and Not Rum Strawberry Daiquiri within its 'Remove the Alcohol' section.
The operator says it is tapping into the increasing demand for no-compromise options within non-alcoholic drinks across its customer base, including designated drivers, travelling business people, and pre-dinner and dinner drinkers.
“Our customers’ lifestyle choices are evolving fast,” says Whitbread’s head of food and beverage development Chris Seaby. “People are becoming more discerning when it comes to what drinks they are choosing and want us to provide an engaging non-alcoholic portfolio of serves which meets their needs and allows them the choice to enjoy their drinking experience minus the alcohol.”
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