St Austell Brewery supports RNLI's 200th anniversary
The company has brewed a limited-edition beer and will host a special RNLI-themed dining event for pub guests in September.
With over 30 coastal pubs in its estate, St Austell Brewery has pledged to support the RNLI in the charity's 200th anniversary year.
The company has brewed a limited-edition beer and will host a special RNLI-themed dining event for pub guests in September.
Summer Sun is a pale 4.5% fruity summer blonde ale with floral and citrus notes. The cask ale, available across the South West now, is part of the group's music-themed seasonal beer collection for 2024, and even has its own playlist which can be accessed by scanning a QR code on the pump clip. Five pence from every pint of Summer Sun, inspired by the famous Texas song, will be donated to the RNLI.
Fish Supper
In September, St Austell Brewery will also host RNLI Fish Supper events across 13 South West pubs by the sea, donating a percentage of ticket sales to the charity.
Beyond this, the group will help raise guest awareness of the RNLI's latest water safety campaigns, providing crucial advice to support those visiting venues by the water's edge.
Laura McKay, the group's marketing and communications director, comments: "We're delighted to be doing our bit to support such a special charity by releasing a seasonal beer and hosting RNLI Fish Supper events in our pubs.
"Many of our coastal pubs are near local lifeboat stations and some of our team members are volunteer crew themselves. What better opportunity than the charity's 200th anniversary for us to recognise the important role these volunteers play within our South West communities, keeping people safe on the water and saving lives at sea."
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