Butcombe creates new experience officer role

A new role of chief experience officer has been created at pub and brewing business Butcombe Group. 

From 1 February 2026, Cat Moseley will take on the newly created position, where she will oversee the group marketing function, alongside her existing leadership of the people team.

Alongside this move, Richard Maslin will assume the title of group property and commercial director, taking on additional responsibility for Butcombe Group’s tenanted division.

"As we come to the end of a busy and successful year, these appointments further strengthen our senior leadership team and reinforce our commitment to delivering a best in class experience for both colleagues and customers," says Jonathan Lawson, CEO of Butcombe Group.  

"Cat’s new role reflects the huge impact she has already made across the business, and her leadership will be instrumental as we continue to elevate our people proposition and enhance the guest experience across every part of our estate. Richard has also been a driving force behind our growth, and his expanded remit will ensure we continue to invest in and develop our portfolio. Both Cat and Richard bring exceptional expertise, energy and passion to their roles, and I’m confident they will play a pivotal role in the next phase of our growth."

Years in the making

Since joining the business two years ago, Butcombe says Moseley has made a significant impact, bringing extensive hospitality and branded casual dining experience. In her expanded role, she will align colleague and customer experience by bringing people strategy and marketing together, to deliver a more joined up, consistent experience across the estate.  

Over nearly six years at Butcombe, Maslin has played a central role in estate planning, investment strategy and major acquisitions and integrations. Butcombe adds that he also brings deep sector expertise from his wider career across property, operations and commercial leadership in pubs, helping to further strengthen the group’s capabilities in the tenanted and leased sector.   

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