Inception to open second Mr Fogg's in Covent Garden

Inception Group has signed for a new flagship location in Covent Garden’s historic Market Building.

The new venue, announced by landlord Shaftesbury Capital, will be a flagship Mr Fogg’s Tavern, joining a sister site down the road on St Martin's Lane. 

The new Mr Fogg’s Tavern will occupy c.4,500 sq ft of space with 130 covers. The venue will feature the brand’s Victorian-style interiors, alongside a 65-seater courtyard housed within the Covent Garden Market Building. 

"It’s a huge honour to be opening one of our tavern concepts in such a heritage location, and we are very grateful to Shaftesbury Capital for the opportunity," says Charlie Gilkes, co-founder of Inception Group (pictured above right with co-founder Duncan Stirling). "There are so many stunning, original features in this beautiful listed Market Building and we are really looking forward to welcoming Londoners and visitors from beyond this summer."

The flagship site will also join other Inception Group venues across the Shaftesbury Capital portfolio, including Cahoots in Kingly Court, Soho. The group also operates 90s-themed bar Bunga 90 in the area.

"The signing of Mr Fogg’s within the historic Market Building represents a strong addition to Covent Garden’s food and beverage offer," says Emma Matus, head of restaurant leasing at Shaftesbury Capital. "The Market Building is globally recognised as one of the most iconic retail and leisure spaces, which means securing concepts that align with our distinctive heritage, global appeal and emphasis on experience is important. This location is an excellent fit for Inception Group, and we look forward to welcoming them later this year."

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