Stonegate announces two-year partnership with CALM

Stonegate Group has entered into a two-year partnership with Campaign Against Living Miserably (CALM), the charity that offers help, advice and information to anyone who is struggling or in crisis.

The largest pub company in the UK is aiming to bring suicide prevention into the heart of Britain’s pubs, bars and venues.

Through its campaign 'Cheers to Checking In', Stonegate aims to celebrate the power of social connection while tackling the issue of suicide, which is the biggest killer of men under 50.

CALM’s messaging and support will be visible across Stonegate’s pubs, bars and venues through in-venue signage and digital screens – reaching people in the social spaces where conversations happen.

"In the middle of a growing mental health crisis, CALM’s life-saving services have never been more important," says David McDowall, CEO of Stonegate Group. "The statistics aren’t just numbers – they are lives, families and stories that touch our colleagues, our guests and the communities we serve.

"CALM is an inspiring charity with a clear mission: to make sure no one feels suicide is their only option. Together, we can bring hope, raise vital funds and break the stigma. We’re proud to launch this partnership and will match all fundraising in its first week – because this work genuinely saves lives."

Charity activations

Stonegate is planning a range of activities to celebrate the launch of the partnership, including a collaboration with Beavertown Brewery, an existing supporter of CALM, on a nationwide social activation until 25 January. Guests are encouraged to buy a pint of Beavertown in participating Stonegate venues, share a photo with a friend on social media ‘cheers-ing to checking in’, and enter for the chance to win prizes using #CheersToCheckingIn and #Beavertown.

Stonegate’s pub teams, head office colleagues and partners will take part in fundraising and awareness activities throughout the partnership, with the pub company matching all funds raised during the first week.

"We are incredibly proud to be joining Stonegate as their charity partner," adds CALM CEO Simon Gunning. "They are at the heart of communities throughout the UK, and by platforming CALM and genuinely championing our mission they will undoubtedly go on to save countless lives. Cheers to them. We can't wait to see what the future holds for this vital partnership."

Over the next two years, Stonegate and CALM will deliver a programme of activity designed to reach those most at risk, including middle-aged men, students and individuals who may be socially isolated or without strong support networks.

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