Hydes encouraged by strong early festive sales
Hydes has reported strong early festive trading, as its Christmas menu launches.
Salford-based brewer and pub retailer Hydes has launched its 2025 Christmas Fayre menu.
Early trade suggests a standout festive trading period ahead for the pub operator, with pubs across the estate serving more than 1,100 seasonal meals in the first week, giving the business a strong start to its busiest period of the year.
Hydes says bookings for Christmas 2025 are already ahead of last year, with the usual mid-December surge still expected. Based on current reservations and projected walk-in trade, Hydes anticipates serving around 21,000 festive meals across the season.
"Christmas dinner is a special occasion for our guests and we never take that for granted," says managing director Adam Mayers. "Preparation, training and clear communication across every pub ensures that visitors enjoy the best possible experience. With real fires, great food and a warm welcome, our pubs are ready for another fantastic Christmas. We are looking forward to seeing families come together to celebrate and enjoy a meal without the stress of cooking or clearing up."
The tills are ringing out for Christmas Day
Christmas Day continues to be a major highlight for Hydes pubs, with many guests choosing to reserve their table for the following year while dining, and most pubs already full by the end of summer, with waiting lists in place soon after.
Last year, Hydes delivered its most successful Christmas on record, with more than 13,000 starters, 19,000 mains and 14,000 desserts served from late November through to the end of December.
"We prepare for Christmas almost as soon as the new year begins," adds Hydes catering development manager David Oldham. "Planning starts in January so that menus reach our pubs for the summer, and we stay in constant conversation with our suppliers. This year we have seen strong early interest again, and the first week of trading confirms that guests are eager to enjoy festive dining with us. We are confident that this will be another memorable season for our pubs."
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