Schweppes kicks off festivities with new promotion, campaign and serve
Coca-Cola Europacific Partners (CCEP) has unveiled its new ‘Fizz it up’ campaign for Schweppes – running up to Christmas alongside an all-new promotion, a new ‘Spiced Lemonade’ festive serve, and fresh visual for the brand.
The promotion will give consumers the chance to win ‘an evening away courtesy of Schweppes’, and runs until 2nd January.
To enter the free prize draw, consumers in participating venues must scan QR codes on POS materials and enter their details. Everyone who enters will go into a draw to win a luxury experience package worth £2,000 for up to four people, including travel, accommodation, and dining*.
The campaign features across cinema, video-on-demand, out of home advertising, social media and through digital partnerships.
Schweppes Spiced Lemonade
The Schweppes Spiced Lemonade Christmas serve combines spiced rum, lime juice and Schweppes Lemonade.
To bring Schweppes to life in-outlet and on social channels, Schweppes point of sale materials and digital assets can be accessed via CCEP’s trade website, MyCCEP.com.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “With consumer interest in mixology and social occasions peaking over Christmas[1], it’s a key time of year for pubs and bars to drive sales with well-known partners like Schweppes, the nation’s favourite mixer brand[2].
“Venues need to deliver an experience that cannot be replicated at home to make the most of this opportunity. We’re confident that our ‘Fizz it up’ campaign, fresh look, new festive serve, and exclusive on-trade promotion will keep the Schweppes brand front of mind with consumers.”
