Football Taverns opens official Swansea City bar

The Swansea Jack has opened its doors on Little Wind Street in the Welsh city, owned and operated by Dhillon's Brewery concept Football Taverns. 

The new venue is recognised as the official sports bar of Swansea City AFC, allowing fans to experience a space dedicated to the history and community spirit of the club. 

The launch of The Swansea Jack forms part of a wider national growth strategy by Football Taverns, which is developing a network of officially aligned football-themed pubs and bars through partnerships with clubs across the EFL and Premier League. 

Named in honour of the original Swansea Jack pub once located near the Vetch Field, a matchday gathering spot for generations of supporters, the new venue continues that legacy with a modern setting designed for the Jack Army. 

“We’re delighted with the response since opening The Swansea Jack,” says Dal Dhillon, director of Dhillon's Brewery and The Swansea Jack. “Our aim has always been to create a true home for Swansea City supporters - a place where the club’s heritage is celebrated and where fans can come together to enjoy unforgettable matchday and non-matchday experiences.” 

Good sport

The Swansea Jack offers live sport and Swansea City content on big screens every day, alongside a menu of food and drink. The venue also plans to host regular special events, including appearances from current and former Swansea City heroes.

“We are pleased to see The Swansea Jack open its doors as the club’s official sports bar right in the heart of Swansea City Centre," adds Tom Gorringe, CEO at Swansea City AFC. "We believe the venue celebrates the history and identity of Swansea City in a way that truly resonates with our supporters and we’re very much looking forward to fans enjoying this fantastic new space on matchdays and throughout the week.” 

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