ZEST THAT SELLS – MIX UP SUCCESS WITH R. WHITE’S
Soft drinks generated £7.6bn in on-trade sales during 2024[1], proving just how valuablea well-rounded drinks offer can be. For pubs and bars, having a varied soft drinks range that caters to every customer and occasion is key to unlocking that potential. Lemonade is a classic option behind the bar when it comes to driving these soft drink sales, so here’s three top tips to help you make the most of this opportunity with our R. White’s lemonade brand…
- Make it menu-worthy
R. White’s isn’t just a classic, it’s a crowd pleaser. But don’t just take our word for it, did you know that R. White’s is the number 1 lemonade draught within total licensed[2]? So, featuring it predominantly on your drinks menu, whether in a dedicated softs section or as part of your cocktail and mocktail list, helps your customers to spot it easily. A visible presence drives awareness and spend, encouraging purchase.
- Add a side of flavour
Lemonade’s crisp, refreshing profile makes it a great match for your food menu. From classic pub dishes such as fish and chips and burgers to light bites at a bar, cross category merchandising is a simple way to upsell and enhance customers’ overall experience.
- Serve with style
It’s no secret by now that presentation matters. To elevate your customers’ experience, why not serve R. White’s in branded glassware, over ice, and with a fresh garnish? Whether it’s a lemon wheel, sprig of mint or a raspberry, these small touches add a premium feel that customers appreciate. This is especially the case for the 46% of people in the UK who are moderating how much alcohol they drink[3], ensuring there is no need to miss out on the out-of-home experience.
You’ve got the insights, now it’s time to put them into practice. Head over to Carlsberg Britvic’s Sensational Drinks platform and order your free R. White’s point of sale materials. T&Cs apply*.
[1] CGA by NIQ, FS&L database, Total OOH, Soft Drinks CBBV defined, Value Sales, MAT 31.12.24
[2]CGA by NIQ, Licensed DB, Total Licensed, Lemonade CBBV defined, Volume Sales, MAT, 09.08.25
[3]Kantar Worldpanel Division, Alcovision Data to 30.09.24
