Arc Inspirations launches BOX in the capital
The bar group has made its debut in the South of England.
Bar group Arc Inspirations has officially opened the doors to its new BOX Piccadilly venue. The launch marks the group's debut in the South and a major milestone in its national expansion.
Located on Shaftesbury Avenue, the £4m, 7,200sq ft central London venue has transformed into a sports bar with the brand's signature mantra: Watch, Play, Party.
Spread across three floors, the venue will host a packed calendar of live sporting events, including NFL games, football, Formula 1, rugby and cricket. All fixtures for the Autumn Internationals 2025 Rugby will be shown throughout November.
BOX Piccadilly also offers a range of competitive socialising games on the mezzanine level, including Electric Darts and Shuffleboard, and three SUPERBOX karaoke rooms spread across the ground and basement floors.
Live music will run every Wednesday, Friday and Saturday on the ground and basement floors, and BOX's signature Bandeoke event will take place every Thursday night.
The London branch joins existing locations in Leeds city centre, Birmingham, Headingley, Nottingham, Sheffield and Manchester.
The people
General manager (GM) Christie Carlitos leads the team at BOX Piccadilly. Having worked in management roles across the city for brands such as PizzaExpress, Mitchells & Butlers and Be At One venues in Mayfair and the West End, Carlitos brings a wealth of experience specific to London's hospitality industry. Most recently, Carlitos was GM at The Blues Kitchen in the city.
"I'm thrilled to be stepping into this role," she says. "The team at BOX are extremely talented and committed to delivering the very best experience for our guests.
"Arc Inspirations and the BOX brand have a great reputation across the North and the Midlands, and I'm excited to help build on this now it has launched in London. With the help of the team, we are passionate about creating a space where people feel welcome, are looked after and can watch, play and party."
Image: Lawrence Howe Photo
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