Vagabond arrives at Liverpool Street's Broadgate

Vagabond Wines, the self-pour wine bar group, has opened its newest bar in London, joining British Land’s major transformation at Liverpool Street's Broadgate.

The new site from the Majestic-owned business, features more than 100 wines by the glass, rotating bottles and a food menu designed for sharing. 

"We’re thrilled to be opening in the heart of the City, surrounded by so many people who already know and love the brand from our Shoreditch and Monument sites," says Christobell Giles, managing director of Vagabond Wines. "Liverpool Street gives us the chance to reach new audiences right at the centre of London’s energy."

How does a Vagabond site work?

Guests at the bar can explore at their own pace through Vagabond’s wall of self-pour machines, scan for tasting notes and build flights with the Vagabond App.

The opening also coincides with the relaunch of Vagabond’s fondue campaign, which last year captured the screens and attention of Londoners and became a viral hit across the capital.

Liverpool Street follows Vagabond’s new flagship opening at St Paul’s in September and forms part of the brand’s expansion under the Majestic Wine Group, with backing from owner Fortress Investment.

The group plans to double Vagabond’s footprint over the coming years through selective city openings and partnerships with property developers.

As part of that wider growth story, Vagabond will open the UK’s largest urban winery at Canada Water next month. The 6,000 sq ft site will be able to produce 100,000 bottles over the next five years and will include a bar, shop and event space for 200 people. 

Canada Water and Liverpool Street takes the Vagabond portfolio to 12 sites.

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