Fuller's brings back cask ale campaign

Following last year’s successful campaign, pub operator Fuller’s has announced the return of Only in the Pub – its campaign that celebrates cask ale. 

Only in the Pub highlights the craft and passion that goes into brewing and serving the perfect pint of cask ale. The campaign also celebrates all the different customers who enjoy the pub centric beer.

This year’s campaign launched during Cask Ale Week. Over the next five weeks, Fuller's pubs will host new brews on the bar, plus the return of seasonal favourites.

There will also be a series of beer tasting events in a number of Fuller’s pubs.

"Cask ale is at the heart of Fuller’s and we celebrate it year-round, but Only in the Pub is our chance to put it in the spotlight," says Sam Bourke, Fuller’s marketing director. "Our Only in the Pub campaign targets all cask ale enthusiasts and emphasises sustainability and freshness – appealing to younger drinkers. Cask ale, the freshest beer form, boasts rich heritage and minimal processing. It's sustainable – with low beer miles and waste – attracting eco-conscious consumers."

Magic Stamp

Only in the Pub also sees the return of Magic Stamp, Fuller’s digital cask ale loyalty card. On the Magic Stamp app, guests receive a digital stamp for every Asahi-owned cask ale purchased. After five stamps, the next pint is free. 

"Fuller’s pubs serve some of the freshest pints out there, so a big thank you to our teams for ensuring our beers are well-kept and for keeping a keen knowledge about the wonderful world of cask ale," adds Bourke. "Whether you’re a cask ale novice or well-versed with it, celebrate cask ale with us Only in the Pub."

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