Laine hands brewing duties to Keystone
Laine Pub Company has entered into partnership with Keystone Brewing Group.
The brewer and pub operator Laine has announced that the business will no longer be a brewing operation, switching its focus solely to pubs.
Keystone Brewing Group, which owns Magic Rock, Black Sheep Brewery and other beer brands, has entered into a new partnership agreement with Laine, which will see Keystone become the sole producer of Laine’s beers.
Keystone will now support Laine's beer distribution, maintaining supply to Laine’s 55 pubs and existing customers, while opening new national routes to market.
It will also allow Keystone to further build its brand portfolio in on-trade channels by leveraging the pub estate of Laine, as well as via parent company Punch Pubs.
"After careful consideration, we have made the difficult decision to review where and how the Laine beer portfolio is produced," says Laine’s managing director Russ Danks. "This allows us to get ahead of changes in the market and partner with a group that can help us really supercharge the brand.
"Partnering with Keystone marks an exciting new chapter for Laine Brew Co. and our wider business. We're looking forward to leveraging their brewing expertise and strong distribution network to drive exposure of our innovative offering across the UK. It will enable us to keep our focus firmly on our pub estate, which remains at the heart of the Laine business."
The Laine brand joins Black Sheep Brewery, Hofmeister, Purity, North Brewing Co., Magic Rock, Fourpure, Big Drop, Brick Brewing Company, Brew by Numbers, Wolfpack, People’s Captain and Maison SASSY.
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