Clays bar brand secures £3m funding facility
Clays has secured a seven-figure funding package from HSBC.
A tech-led bar brand the revolves around immersive clay target shooting is set to open its fourth venue, after securing £3m in funding.
Clays, which was founded by Tom Snellock in 2020, says the seven-figure funding package from HSBC will be used to support the development of Clays’ largest site to date – a 20,000 sq ft flagship venue in the heart of Soho, London.
As with its other sites, the new venue will feature Clay’s patented interactive shooting technology, developed by its parent company Trigger Group.
Soho joins its existing locations in Bank, Canary Wharf and Birmingham (pictured).
"This funding enables us to deliver our most ambitious venue yet in Soho, London and lay the groundwork for our US launch in 2026," says Snellock. "It’s an exciting moment for the business, combining our proprietary technology and premium hospitality to fuel rapid expansion in the UK and overseas."
The business says the deal forms part Clay’s wider growth strategy to take its concept to new markets, with international expansion firmly on the horizon as global demand for tech-enabled social experiences continues to rise.
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