Roxy moves quickly to double London presence

London will soon have another Roxy Ball Room venue.

Following the opening of a flagship London venue in St Mary Axe in April 2025, Roxy Leisure has already secured its second site in the capital for its Roxy Ball Room brand.

The Professionals at Play business has announced that a second Roxy Ball Room will be opening in High Holborn in spring 2026, taking over the space from a former gym.

Ahead of the opening, the venue will be converted into the brand’s immersive entertainment experience, featuring tech darts, duck pin bowling, crazy pool, karaoke booths and shooting pods, as well as a food and drinks offering.

"Introducing Roxy Ball Room to London earlier this year was so exciting for us, and we can’t wait to open the doors to our second site next year," says Joel Mitchell, Roxy Leisure’s marketing director. "The Roxy experience has proved popular in the capital, and for good reason, players can expect even more great games, awesome food and drinks and top vibes from Roxy High Holborn – bring it on."

Professionals at Play opened its first Roxy Ball Room in Leeds in December 2013, followed by a bowling lane concept the next year. Since then, the group has continued to expand, with 12 Roxy Ball Rooms and eight Roxy Lanes sites.   


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