Heartwood reveals details of new guest loyalty app
Heartwood Inns has introduced ‘Treats’, which is designed to thank and reward guests.
As guest retention becomes even more essential to pub and bar businesses, one growing on-trade outfit has released a brand-new loyalty app.
Heartwood Inns has introduced 'Treats', which is designed to thank and reward guests for their continued support, offering a range of exclusive benefits, from complimentary drinks and dishes to VIP status with year-long discounts.
Available on both Apple and Google Play app stores, 'Treats' offers a point-free rewards system, where guests earn a treat for every visit where they spend £25 or more in a day.
As guests collect these treats, they unlock a tiered system of rewards.
"We are incredibly excited to introduce Treats, our way of giving back to the loyal community that supports us," says Richard Ferrier, CEO of Heartwood Collection. "We wanted to create a loyalty programme that is easy to use, generous and delivers the experience that our guests have come to expect when they visit a Heartwood Inn. It’s about making every visit a little more special and rewarding every visit they make with us."
What's on offer?
The journey begins with a welcome offer of a complimentary drink just for downloading and registering when a full priced main is ordered.
Subsequent visits unlock a variety of rewards, including free starters, desserts, mains, glasses and bottles of wine and cocktails. After collecting five Treats, members achieve VIP status, which provides a wealth of benefits, including 15% off food for up to six guests for an entire year and a birthday champagne upgrade.
A limited number of Heartwood Inns participated in the initial rollout, with thousands signing up in the two-week trial period. The remaining sites in the estate have now joined.
Sister brand Brasserie Blanc will be launching a parallel loyalty scheme on the 1 October, replacing its previous loyalty programme which was closed in 2023.
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