Slug & Lettuce receives £6.5m in 18 months
Stonegate Group reveals the breakdown of Slug & Lettuce investments.
One of the UK's most recognisable bar brands is continuing to receive sizeable investment from its owner Stonegate Group.
More than £6.5m has been invested in Slug & Lettuce brand over the past 18 months.
The investment, which includes 12 completed refurbishments and four more planned before the end of the financial year, is part of a strategic programme to evolve the brand’s look and feel.
Transformations include more than £837,000 into Slug & Lettuce Glasgow, £650,000 each into Birmingham and Manchester Albert Square, £630,000 into Solihull and £470,000 into Oxford Circus. The most recent completion, Slug & Lettuce Liverpool, reopened on Friday 8 August following a £370,000 refurbishment.
"This significant investment is a real statement of our confidence in the Slug & Lettuce brand and its future," says David McDowall, CEO of Stonegate Group. "Over the past 18 months, we’ve transformed venues right across the UK to create fresh, vibrant spaces where our guests can celebrate, catch up and make memories."
Summer spending
This summer, Stonegate invested £1.3m into the brand, including in Slug & Lettuce Lincoln, Newcastle Central, Wolverhampton and Liverpool.
Upcoming projects include Leeds Boar Lane, Milton Keynes, Nottingham Market Square and Durham.
The refurbishment programme coincides with Slug & Lettuce’s 40th anniversary this year, marking four decades since the first venue opened its doors.
The investment programme is focused on refreshing interiors, enhancing guest experience, reaffirming its status as a destination for two-for-one cocktails, bottomless brunch and Flamingo Bingo.
"As we mark Slug & Lettuce’s 40th anniversary, it’s a great time to reflect on how far the brand has come, from one bar in 1985 to a household name on the British high street, and to look ahead with excitement about its next chapter," adds McDowall. "At Stonegate, our mission is simple: bringing people together through our passion for great pubs, bars and venues, and this investment is all about making sure Slug & Lettuce remains the ultimate social destination for years to come."
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