Star Pubs to spend big on darts activations
Star Pubs is investing £120,000 in darts support for its licensees.
As the world of darts continues to captivate more and more pub goers, Star Pubs is the latest pub company to invest in the sport throughout its venues.
The pubco is investing £120,000 in darts support to help its pubs capitalise on the craze for what is thought to be the UK’s fastest growing sport.
The initiative will create nine flagship darts pubs around the country and install 500 Fosters sponsored darts zones, each featuring two darts flights, a darts board, score cards, posters and strut cards.
"Many licensees tell us that darts is 'crucial' to their business, especially on traditionally quieter mid-week evenings," says Cathy Olver, Star Pubs retail director. "It increases dwell time, boost sales and encourages repeat visits, as well as building atmosphere and energy in pubs."
Keeping it casual
Star Pubs is also offering a 'Flight School' branded darts package to its pubs to enable them to encourage casual players. This will contain point-of-sale material to be positioned next to darts boards, displaying easy-to-follow instructions on how to play popular games like 501, Killer and Around the World. Digital versions will also be available for customers to scan, bringing the games to life.
"As Luke Littler continues to ignite interest in the game, the demographic of players is broadening, and more people of all ages are wanting to give it a go and learn how to play," adds Olver. "It’s a great way to encourage socialising.
"We already provide a darts offer to all our managed pubs where space allows. We are delighted to be extending the benefits to our leased and tenanted pubs with a tailored scheme that enhances the experience for established darts enthusiasts and encourages more casual players. Our darts scheme will bring the sport alive and provide a low-cost way for all our pubs to give their customers a competitive socialising experience."
The 2023 PDC World Championship Final attracted nearly 5m viewers, making it the most-watched non-football event in Sky Sports history.
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