Sky nearly doubles Premier League coverage for pubs

With the 2025/26 Premier League campaign ready to begin, pubs and bars across the country now have more games available to them than ever before.

From August, due to a new four-year deal between Sky Sports and the Premier League, venues will have access to at least 215 Premier League matches – up from 128 on last season, as Sky Sports will show 80% of all televised Premier League fixtures this season.

Additionally, there are 118 Women’s Super League matches and over 1,000 English Football League games thanks to Sky’s expanded investment into football rights and Sky Sports+.

With the launch of Sky Sports+ last year, the new channel and app that is designed to give fans more access to live sport, more flexibility and more control, venues can provide a more localised and personalised sports viewing experience to ensure your pubs and bars remain at the heart of their community.

"It's a new era for Sky Sports, with more games and more choice for both landlords and fans, we’re bringing the joy of a better sporting experience," says James Tweddle, director of hospitality at Sky Business. "We’re proud to offer hospitality venues the most comprehensive football coverage ever, and the ability to play it through our reliable Sky Business Broadband. This will help to keep customers staying longer and attracting more, ensuring live sport is all together better throughout the season." 

What live sport matters

• 75% of pub going sports viewers say they would spend more money if the pub/bar had a range of sports 
• 81% plan to watch more Premier League matches in pubs this season 
• 73% will stay longer when a venue offers a variety of sports 
• 87% say live sport encourages them to visit more often 

To find out more, visit the Sky Business website.

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