New research reveals top reasons for pub visits

Brand new consumer research has revealed the key distinguishing factors that consumers believe create a great pub experience.

According to the data, commissioned by Tyrrells, food, drink and service lead as the top three factors, with sport screenings (24%), live music (41%) and beer gardens also proving to be important features for consumers as they continue to value traditional pub experiences. 

The research, which was conducted by Censuswide among 2,000 UK consumers between 16 and 22 April 2025, shows pubs remain in high demand and at the heart of social culture in the UK, with 49% of people favouring their local pub over other venues, and 51% of people going to the pub to catch up with friends and family. 

"Our research shows that Brits continue to support pubs and bars and are actively seeking out a memorable pub experience with a focus on excellent delivery," says Sam Trabelsi, out of home controller at KP Snacks. "With evidence showing that premium snacks also enhance pub experiences and make them feel more upmarket, this new data gives valuable insights on how to drive consumer engagement and maximise sales”.

Does your pub have good taste? 

The research also highlights ways in which the hospitality industry can increase spend and make visits more pleasurable.

Feedback shows that one in four visitors go to pubs to celebrate a special occasion and that 24% of consumers identify premium snacks as a core element of making a visit feel more like a social occasion. Half of customers are also more likely to purchase a bar snack from a premium brand, with 38% of people purchasing a snack at a pub to share with family and friends.

This year, headline National Pub & Bar Awards sponsor Tyrrells is supporting pubs and bars in driving sales with The League of Tyrrellbly Good Taste, by delivering free POS to signpost the availability of snacks and support pubs in driving sales.

Pubs can register their business here to become a Tyrrellbly Tasteful Establishment via a bespoke platform to claim their free POS kit and the chance to win a year’s supply of Tyrrells crisps, worth more than £5,000. 

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