No and low sales up 30% across Stonegate
Stonegate Group has revealed a notable increase in demand for low- and no-alcohol drinks.
New analysis of sales data from the Stonegate Group has revealed a notable increase in demand for low- and no-alcohol drinks.
No and low beers and ciders were up by 32% in the first quarter of 2025, compared to the same period last year.
In total, 271,000 low- and alcohol-free beers and ciders have been sold across Stonegate’s pub and bar estate in the first few months in 2025 alone.
Data from Stonegate’s MiXR app has revealed that these drinks are in most demand from 25- to 34-year-olds, accounting for 21% of sales, compared to 12% of total draught.
By comparison, and perhaps in contrast to wider assumptions, young adults aged 18-24 only account for 14% of low- and no-alcohol beer sales, yet account for 24% of total draught beer sales.
Stonegate’s research has also found that demand for low- and no-alcohol sales peaks on Saturdays, with nearly a quarter of sales taking place in late afternoon and early evening, between 5pm and 7pm.
No and low grows and grows
"There has clearly been a growing demand from our guests for low- and no-alcohol options in recent years, but what we are seeing now is the evolution of the trend into a fundamental shift in drinking habits, which is here to stay," says David McDowall, CEO at Stonegate Group. "For some time, we’ve seen our guests going out earlier and demanding more from their experiences and nights out, but the depth of our data shows low and alcohol-free drinks are growing in popularity up and down the country.
"Our mission is bringing people together through our passion for great pubs, bars and venues, and we are proud to be an inclusive pub group that champions choice. We recognise that our guests are increasingly looking for low- and no-alcohol beers that don’t compromise on taste, so its hugely important for us to have a quality range of beers available – with an ever-growing number of 0% beers on tap. Fundamentally it’s all about choice and showing that even as guest trends and habits change, the great British pub is still the place for people to come together, as we have done in the UK for centuries."
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