Four trends to keep an eye on this year

A new report has been launched that highlights four key foodservice and hospitality trends 'critical to business success'.

The in-depth research from Unilever Food Solutions UK&I (UFS) and its third annual Future Menus report reveals how pub operators and chefs can meet the demands of consumers – with a particular focus on Gen Z – to keep their businesses relevant, drive footfall and unlock spend. 

Its four trends for 2025 are Borderless Cuisine – globalisation and migration are blending diverse food traditions as chefs honour their multicultural origins; Street Food Couture – traditional street foods are being elevated to gourmet offerings with chef expertise in every foodservice channel; Diner Designed – growing demand for personalised and immersive dining experiences, as well as value-added experiences; and Modernised Comfort Food – diners are seeking foods that are deeply nourishing for the soul.

"Future Menus is our annual deep dive into the key trends that are reshaping menus worldwide, featuring unrivalled in-depth global market research and culinary insights," says Colin Butler, managing director of UFS. "It’s a critical tool for chefs and operators to help spark culinary creativity, drive innovation, and create relevant, memorable dining experiences for customers that unlock spend and drive loyalty."

To download the report, go to ufs.com/futuremenus.

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