League of Tyrrellbly Good Taste returns for pubs

KP Snacks has announced the return of the League of Tyrrellbly Good Taste incentive.

Pubs and bars can now register their business to become a 'Tyrrellbly Tasteful Establishment' via a bespoke platform. Each outlet that signs up will be entered into a competition with the chance to win a year’s supply of Tyrrells crisps, worth over £5,000.

Designed to support pubs and bars maximise bagged snacks sales and profit, the initiative from the National Pub & Bar Awards headline sponsor will run until 31 October 2025.

By signing up, pubs and bars will also receive Tyrrells-branded POS, including a wooden display unit, a window sticker and a clip strip. The exclusive POS kits have been specially designed to improve the visibility of bagged snacks. 

"We’re delighted to bring back the Tyrrells incentive for a second year, providing pubs with a fantastic opportunity to highlight premium snacks, drive extra revenue and boost profitability," says Sam Trabelsi, out of home controller at KP Snacks. "Given the challenging circumstances of rising costs this year, it’s more important than ever to help pubs maximise every sales opportunity. Tyrrells is a much-loved, recognisable brand, and this initiative not only supports the licensed trade but also enhances the consumer experience by encouraging premium snacking choices in pubs."

To find out more and join The League of Tyrrellbly Good Taste, visit tyrrellscrisps.co.uk/league.

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