Spending and dwell time in pubs on the up

New research has revealed encouraging data for pub and bar operators, showing a clear increase in both footfall and spend across the on-trade.

The latest Oxford Market Watch Snapshot shows footfall levels holding steady and dwell time increasing by 2.3%, reflecting a growing preference for longer, more immersive hospitality experiences.

Consumer spending also continues to rise, with card transactions up 2.6% in pubs, bars, clubs and restaurants, according to Barclays data. Oxford’s own Market Watch reports a 4.3% rise in average spend per head on drinks and a 3.1% increase on food.

The standout story in terms of products is still the continued rise of stout, which has seen a 16.4% increase in sales.

Closures and recovery 

Despite positive consumer engagement, 1,200 fewer outlets are trading compared to this time last year, equating to 3.3 closures per day. However, 330 new venues have already opened in 2025, indicating a potential turnaround in trading conditions.

Another key trend is the 1.7% reduction in opening hours, reflecting both cost-saving measures and seasonal shifts in demand. As businesses adapt to changing consumer habits, Oxford Partnership says strategic operational decisions will be crucial in maintaining profitability.

"While the industry continues to navigate challenges, there are clear indicators of resilience and growth," says Alison Jordan, CEO of The Oxford Partnership. "Consumers remain eager to socialise, with longer visits and increased spending reinforcing hospitality’s role as a key pillar of British culture. The rise of stout, the premiumisation trend and the steady flow of new venues opening suggest an evolving market full of opportunities. If operators continue to adapt and innovate, 2025 could be a year of renewed strength for the sector."

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