Roseacre Pub Company expands to 10 sites

Midlands-based Roseacre Pub Company has increased its estate to 10 sites, with plans to expand further. 

The Roseycombe in Binley Woods near Coventry is the latest to join the Roseacre portfolio, the company's seventh pub with Star Pubs. 

The two businesses are now undertaking a joint £350,000 refurbishment prior to reopening the pub in time for Christmas. The overhaul will turn The Roseycombe into a premium local. The pub will initially serve drinks only and will introduce food in early January. 

The investment will renovate the outside of the pub, adding five eight-seater dining pods, an outside bar and a heated patio covered with a stretch tent that can be booked for private functions.  

"Our expansion is contingent on finding the right pubs in the right locations with the right demographics for our offer," says Roseacre Pub Company’s owner Ash Gartshore. "This goes hand in hand with having employees trained up to open new sites, as we develop our talent internally and pride ourselves on offering them long-term career opportunities. For that reason, we only consider pubs within a 45-minute drive from Leicester, as team members don't need to move home to take up new positions.

“Sales are up year-on-year and have been relatively buoyant over the summer, despite the poor weather, with excess demand at times. Our customer base wants to go out and has the disposable income to do so."

The Roseacre model

Roseacre says The Roseycombe fits into its core business model, which is focused on mid-market suburban dining pubs with 100-plus covers inside and large gardens and car parks.

Trade is typically 60% dry and 40% wet. The food centres on good quality affordable pub classics, as well as dishes with a twist done well. Wherever there is space, there is a carvery, with eight of Roseacre Pub Company’s 10 pubs having one. 

"We’re delighted to build on our long relationship with Roseacre Pub Company at The Roseycombe," says Star Pubs’ BDM for Coventry Nathan Darby. "They are superb business operators who know their market inside and out and consistently deliver an offer that works. Our joint investment will enable them to create another strong pub business in the Midlands."

Pictured above is Ian Staveley, operations manager for Roseacre Pub Company.

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