Hundreds of pubs take part in UK-wide quiz
Admiral Taverns has launched its first live pub quiz across its estate.
Hundreds of community pubs recently took part in a live quiz that spanned all across the country.
Admiral Taverns launched its first live pub quiz across its estate of approximately 1,500 pubs in England, Scotland and Wales, with the aim of bringing people together with an interactive and engaging initiative that simultaneously helps to drive footfall during the quieter months.
As part of this initiative, each pub encouraged customers to form their own quiz teams and take part in a live quiz hosted in a virtual studio.
The quizzes – which featured an Ant & Dec-style live phone-in question round and offered cash prizes for the top three teams – ran across two evenings in January and February and saw hundreds of teams take part.
"This has been a fantastic initiative to not only bring communities together but also to provide licensees with the tools to increase custom during the quieter months with several pubs seeing a significant uptick in trade," says Emma Cottam, leased and tenanted marketing manager at Admiral Taverns. "It’s been great to see such a fantastic response from both our licensees and the communities they serve."
Benefitting local charities
Entry to the quiz was free for licensees, who were encouraged to use the event as a way to fundraise for local charities and community causes.
The Flying Dutchman in Lowestoft (pictured) hosted the winning team and donated a total of £500 to Top Cats, a local charity committed to providing supported activities and opportunities for young people with disabilities and complex needs.
You may also be interested in…
