Home workers there for the taking by savvy pubs

New research on home workers has revealed that over half (55%) would be open to working from a pub. 

Almost all (98%) of those who took part in the survey said they would be interested in a ‘work from the pub package’, including unlimited hot drinks and a light bite.

The Consumer Sentiment Survey, carried out on behalf of Star Pubs & Bars, also showed that of those interested in working from the pub, 45% would consider doing so as frequently as once a week and 65% at least a few times a month. The most open to working from the pub are 18- to 34-year-olds.

What mattered most to homeworkers considering working at a pub were comfortable chairs (74%), fast internet (72%) and quiet spaces (65%).

“It’s clear that there is a groundswell of interest in working from a pub," says Caren Geering, central operations director of Star Pubs & Bars. "For those who can offer comfortable seating, a quiet space and fast internet, it offers an opportunity for additional income, a great way to attract new loyal customers as well as providing a community service. 

“Offering unlimited hot drinks and a light bite as part of a 'work from the pub' package would appear to be an essential part of the attraction.”

To help licensees capitalise on this potential income, all Star Pubs & Bars business development managers are holding face-to-face meetings with licensees to discuss their individual options and share free social media assets. In addition, Star has created a range of point-of-sale materials that can be tailored to each pub and is subsidising their print and production by 50%.

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