Greene King pubs available to grassroots teams

Greene King has made over 400 of its pubs available to grassroots teams.

Greene King has made over 400 of its pubs available to grassroots teams, as the pubco looks to offer the ultimate ‘pubhouse’ experience.

As part of the initiative, grassroots teams across the country are being invited to use their local pubs as clubhouses, in an effort to boost grassroots involvement and encourage clubs to apply for Greene King IPA’s Proud To Pitch In funding.

The Proud To Pitch In scheme has seen the pub company and brewer give hundreds of thousands of pounds in grants to grassroots sports clubs. Its aim is to give away £1m in funding before the end of 2023.

Teams that are without clubhouse facilities, or that need a place to socialise post-game, are being encouraged to approach their local and use it as communal space. 

Former England goalkeeper David James has announced his support for the campaign, encouraging grassroots clubs to find their nearest participating Greene King ‘pubhouse’ via the Proud To Pitch In Pub Finder and select the pub as part of their funding nomination.

“Unfortunately, many clubs across the nation are really suffering from a lack of funding, which means poor equipment, shabby kits and a lack of facilities," says James. "This is a real problem. We have just experienced a summer of sport like no other – with the commonwealth games in Birmingham, and, of course, the amazing Lionesses winning the Euros and inspiring the nation. So, now is the time for real change. We need to ensure people and communities are getting involved in sports – and have the correct facilities."

The scheme, which is available throughout the UK, sees Greene King donating 10p from every pint of Greene King IPA and 50p from every 4x500ml can pack sold, which sees grants of up to £3,000 awarded to clubs.


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