Promoted: Hard Seltzer Drinks Buyers Club

The next instalment of Pub & Bar’s Drinks Buyers Club shines a light on hard seltzers, which are tipped to be the fastest growing drink category for the on-trade this year.

Mike’s Hard Seltzer Raspberry

Mike’s Hard Seltzer is alcoholic sparkling water: 5% alcohol, real fruit flavours, no artificial sweeteners, 100 calories and 2g sugar. 

Budweiser Brewing Group UK&I, a proud part of AB InBev, launched Mike’s at the end of 2019 tapping into the Hard Seltzer trend right when it was starting. Mike’s Hard Seltzer had a particularly strong beginning of the year in 2021 as it currently holds the highest penetration rate and one of the highest repeat rates showing both the appetite for the brand and opportunities for growth. 

If you want to be part of the seltzer craze sweeping the UK this summer, then Mike’s is your guy. Light and refreshing, available in Raspberry, Black Cherry and Lime, it’s the ideal addition for any out of home social occasion.

mikeshard.co.uk

Island Bay Hard Seltzer Watermelon

Despite lockdowns last year Island Bay concentrated solely on on-trade and hospitality. It has continued commitment to support this sector’s growth in 2021, backed with ATL advertising. An expert seller within this sector, it offers establishments access to a wide range of premium POS.

Growth to date has been substantial with massive re-order rates from pubs. The direct-to-retail business is currently selling into 100+ bars and pubs across the UK including Isle of Man, Isle of White, Jersey and Guernsey. 

Island Bay contains the highest ABV with lowest calories per 100ml of any hard seltzer, containing zero carbs and zero sugars: just sparkling water, a touch of fruit and premium vodka as the alcohol base. It’s available in three mouth-watering flavours – strawberry, mango and watermelon – at £2.95 RRP.

drinkislandbay.com

Dalston’s Grapefruit

Dalston's is leading the change for the next generation of healthier alcoholic fizzy drinks. By going back to basics, using real squeezed fruit, its difference is clear to see and taste, providing our health-seeking nation with a hit instead of a hint of flavour. Dalston’s is passionate about offering the tastiest and healthiest fizz without compromise: have your fizz and drink it!

Its sparkling alcoholic drinks are the perfect healthier alternative to the usual beer, wine, or cider. They taste delicious, however don't include any added sugar or artificial sweeteners. All of its alcoholic hard seltzers include three simple ingredients: real squeezed fruit, sparkling water and triple distilled vodka. All contain less than 90 calories per can.

dalstons.com
 

DRTY Drinks White Citrus

Introducing DRTY White Citrus Hard Seltzer: Made with the flavours of grapefruit and lime, it’s zingy, zesty and kind of tastes like a vodka lime soda, but better. DRTY White Citrus is made using a fermented fruit alcohol base, British sparkling water and natural flavours. By using a fermented base rather than spirit, DRTY is able to achieve a full, intense flavour whilst maintaining its zero sugar, zero carb credentials. In 2020 The Daily Mail named it best of the UK Hard Seltzers, with Helen McGinn writing that it ‘manages to stay on the right side of fresh without being too sharp. It’s dangerously easy to drink, so be warned. Five stars’. 

drtydrinks.com

Fountain Hard Seltzer Mango

Fountain Hard Seltzer was born in the US with water from the Adirondack mountains, infused with natural fruit and a touch of alcohol (5% ABV) to taste like sparkling sunshine in a can. It is a delicious, refreshing, low-calorie, low-carb, vegan and gluten-free drink for everyone.

With seven available flavours, Fountain Hard Seltzer is perfect for any occasion, from a party on a beach, a barbecue with friends, a pizza at your local joint or washing down some spicy tacos.

Fountain Hard Seltzer is the drink for today’s modern health-conscious consumer, yet without compromising in taste and flavour. Enjoyed direct from the can or over ice, you can never go wrong when you are drinking from the Fountain. Go Hard.

hellofountain.co.uk

58Gin Hard Seltzer Pink Grapefruit

Sparkling waters, natural fruit flavours and a shot of 58Gin. Nothing else. Nothing artificial at all, no sweeteners, no impurities, and no more than 67 calories a can. The purest, guilt-free refreshment imaginable, this is the world’s first artisan hard seltzer. These drinks are available in Raspberry and Pink Grapefruit variants, at 4% premium ABV.

Our philosophy is ‘gin from the heart’ and this translates into everything we do, from the care and consideration that goes into producing the highest quality spirits, to our commitment to being the category leader in sustainable craft spirits production.

58gin.com

Bud Light Seltzer Strawberry

Budweiser Brewing Group UK&I, a proud part of AB InBev, has launched Bud Light Seltzer. It’s fruity fizzy water with a kick. The kick is alcohol – 4%.

Following on from its success in the US, the launch of Bud Light Seltzer enables on-trade customers to tap into the new market opportunity of hard seltzer. 

Available in lemon-lime, passionfruit, and strawberry flavours, with 95 calories per can and 4% ABV, on-trade customers can stock the product now ahead of the key summer selling moment, which last year saw a 36% uplift in sales of seltzers in July and August. 

Named the first ever official hard seltzer sponsor of the Men’s England football team, Bud Light Seltzer is set for further sales growth this summer as we welcome the delayed Euros to our screens.

budlight.com