Robinsons shares tenant survey results

A survey conducted by Stockport-based Robinsons Brewery has highlighted licensees have been extremely satisfied with recent support.

A survey conducted by Stockport-based Robinsons Brewery has highlighted licensees have been extremely satisfied with rental support, property support and Covid-19 business support from the family-run company.

The 2020 survey, which compiles over 100 responses from Robinsons 230 tenanted licensees, gave the brewery a 92% satisfaction rating overall for tenanted support in the last 12 months across its estate in north Wales and the north west of England. 

Robinsons supported its licensees in March with zero rent throughout the first lockdown, and a gradual re-introduction after that. This approach was highly scored by 95% of their licensees, who were also grateful for suspending all direct debits and freezing repayments of loans and interest charges.

When asked about the most important areas in running their businesses, licensees cited Covid-19 advice support, giving the brewery a 95% vote of confidence for what they had received in 2020. 

“As we seek to emerge from this pandemic positively, we felt it was important to get feedback on our 2020 efforts," says David Bremner, director of marketing at Robinsons Brewery. "We received some great feedback through the year from our extended family of licensees, so it has been great to put a number to this as we seek to work with our pubs in 2021 and attract the best licensees out there in the future. While there is still much work to be done to support our pubs through the emergence phase, we now have certainty that our relationships have never been stronger, and this gives us a great starting point.”