Greene King is strengthening its partnership with The Prince’s Trust with a five-year agreement that will see a number of new focuses.
The operator and brewer is pledging to create 1,000 opportunities for young people and make an increased financial commitment to the charity directly linked to its workforce diversity aims.
This means funding will be increased by one third and invested into projects that will support Greene King’s commitment to raising the percentage of young people it employs from BAME (black, Asian and minority ethnic) backgrounds through The Prince’s Trust programmes.
Young people from minority ethnic backgrounds entering the business through the partnership is currently at 24% – the aim is to take that to 40% by year five of the partnership.
Greene King has worked in partnership with The Prince’s Trust for four years, supporting 440 young people across the UK and kick-starting their careers by helping with training, work experience and employment through its Get into Hospitality and Ready to Work programmes.
The new pledge forms part of Greene King’s wider diversity strategy and will enable the partnership to support more young people from minority ethnic backgrounds to begin a career in hospitality. The partnership will also deliver mentoring and talent programmes to develop future leaders.